Sample report · made-up data
What your report will look like
This is a full report for a made-up rain jacket. Yours has the same sections, filled in for your own product: where AI ranks it, who it recommends instead, why, and what to change first.
Northpeak Stormshell Pro 2.0
AI likes your waterproofing but picks Ridgeline, because it can't find your weight.
- Named in 1 of 2 answers
- Lost head-to-head to Ridgeline Storm Jacket
- Result
AI ranked Stormshell Pro 2.0 4th of 7 for waterproof hiking jackets and left it out of the lightweight picks.
- But
Ridgeline Storm Jacket won the head-to-head, because its page states a 340 g weight and yours states none.
- Also
Your 20,000 mm rating and 3-layer fabric beat Ridgeline, and the AI said so.
- Do next
Add your weight and packed size, get reviewed on the sites AI reads, and lead with your waterproofing. See the 3 steps ↓
01Your scorecard
Where you stand today
One check on 20 October 2026. AI answers vary from run to run, so treat this as a snapshot, not a permanent ranking.
Waterproof jackets for hiking
Ahead of you: Ridgeline Storm Jacket, Highland Hardshell, Corrie Pro Shell.
Lightweight, packable rain jackets
In this check, AI recommended Fellside Packlite Jacket, Ridgeline Storm Jacket, Tarn Ultralight Shell instead.
Head to head
Against Ridgeline Storm Jacket.
You told us… / AI found…
- Where AI ranks you
- You told usTop 10%
- AI foundLower
- The competitor brand you named
- You told usRidgeline
- AI foundAI named them
02Who AI recommends instead
The products AI picked in this check
Waterproof jackets for hiking
#1 · $259
Ridgeline Storm Jacket
Light at 340 g with a helmet-friendly hood, and well reviewed for long wet walks.
#2 · $229
Highland Hardshell
A tough, good-value shell that reviewers trust in heavy rain.
#3 · $329
Corrie Pro Shell
Very breathable for fast hill days, with pit zips.
#4 · $299 · Your product
Northpeak Stormshell Pro 2.0
A high 20,000 mm waterproof rating, but little detail on weight or fit.
#5 · $189
Fellside Packlite Jacket
Budget pick that packs into its own pocket.
Lightweight, packable rain jackets
#1 · $189
Fellside Packlite Jacket
Packs into its own pocket and weighs 290 g.
#2 · $259
Ridgeline Storm Jacket
Light, packable and quoted as 340 g on its own page.
#3 · $249
Tarn Ultralight Shell
Lightest of the waterproof options at 260 g.
#4 · $229
Highland Hardshell
Heavier, but packs down small for its strength.
03Head to head
Why AI picked Ridgeline Storm Jacket over you, and where you're stronger
Northpeak Stormshell Pro 2.0
AI quoted $299
Ridgeline Storm Jacket
AI quoted $259
AI's pickWhy AI picked Ridgeline Storm Jacket
- Deciding factorWeight. Ridgeline's page states 340 g. The AI could not find a weight for Stormshell Pro and treated it as heavier.
- Reviews. Two independent gear reviews of Ridgeline were cited. None covered Stormshell Pro.
- Hood. Ridgeline describes a helmet-compatible, three-way adjustable hood.
Where you're stronger
These weren't enough for this shopper's need. Make sure your page states them clearly.
- Waterproofing. 20,000 mm beats Ridgeline's 15,000 mm.
- Fabric. 3-layer construction, against Ridgeline's 2.5-layer.
- Warranty. Your lifetime repair promise was noted as a plus.
04What the AI weighed up
The AI credited you on 2 of 8 buying factors
Waterproof rating
You're credited. Your 20,000 mm rating was the highest the AI found.
Fabric and durability
You're credited. 3-layer fabric was credited to you.
Weight
Rival credited. Rivals state a weight. Your page doesn't.
Packability
Rival credited. Fellside and Ridgeline say they pack into a pocket.
Hood fit
Rival credited. Ridgeline's adjustable hood was mentioned by name.
Independent reviews
Rival credited. Rivals were cited from review sites. You weren't.
Breathability
Not mentioned. No product gave a clear breathability figure.
Price
Rival credited. $299 sits above Ridgeline ($259) without a stated reason.
05Where AI gets its information
The sites the AI read and cited
The AI cited your own site once. These are the other sites it relied on. Being covered or listed on them is how products get into AI answers.
- northpeak-outdoor.exampleYour site · 1 citation
- trailkit-reviews.example4 citations
- hillwalker-forum.example3 citations
- outdoor-mag.example2 citations
- ridgeline-outdoor.example2 citations
- gear-compare.example1 citation
06What AI couldn't find on your page
The gaps worth closing
- Weight. The page never states it, so the AI fell back on rivals that do.
- Packed size. There's no packed size or stuff-sack mention.
- Breathability. The page says breathable but gives no figure.
- Who it's for. Hillwalking, commuting or mountain days are never named.
07What to do next
3 changes, in order of impact
- 01Close the gap
Put the weight and packed size next to the price
Your page lists the fabric but no weight. Add one line under the price, such as "320 g · packs into its own chest pocket", and repeat both in the spec table. Rerun the check to see if the head-to-head changes.
Because: Weight was the deciding factor against Ridgeline, and it's the one fact missing from your page.
- 02Get recommended
Get onto the review sites AI already reads
Send review samples to the two gear review sites the AI cited most, and ask recent buyers to mention the weather and the weight in their reviews.
Because: The AI cited review sites 7 times in these answers. None of them mentioned Stormshell Pro.
- 03Defend your win
Open with the waterproofing you already win on
Move the 20,000 mm rating and 3-layer fabric into the first sentence, in plain words: "Stays dry through a full day of rain."
Because: It's where the AI already prefers you over Ridgeline. Make it impossible to miss.
This sample is made up to show what a report looks like. Every product, price and site on it is invented. A real report is built from live answers an AI model with web search gives for your product, on the day you run it.
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