Guides
Plain-English guides for online stores on getting products recommended by ChatGPT, Gemini and Perplexity.
Guide · 7 minute read
How to choose an ecommerce AEO agency: what to check, what to ask, and when to walk away
A store owner’s checklist for hiring an AEO agency: what to check before the call, five questions to ask, the red flags, and what a good monthly update looks like.
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Nick Acquah · 
Guide · 5 minute read
ChatGPT ads vs being recommended: which one wins your store more sales?
ChatGPT now has ads. Should your store pay for them, or work on getting recommended? A head-to-head on cost, trust, how long it lasts and the sale, with a verdict for each type of store.
Read the guide →Nick Acquah · 
Guide · 6 minute read
AI shopping agents: what changed after ChatGPT’s Instant Checkout, and what store owners should do now
ChatGPT pulled back its buy button, but AI still decides what people buy. What AI shopping agents are, what they need from your product pages, and what to fix first.
Read the guide →Nick Acquah · 
Guide · 5 minute read
GEO vs AEO vs SEO: what actually changes for online stores
SEO gets your store found on Google. GEO and AEO get your products recommended by ChatGPT, Gemini and Perplexity. What’s different for online stores, and what to do this week.
Read the guide →Nick Acquah ·